role.
Marketing Intern
company.
Sweet Fashion House
period.
Nov 2020 – Jul 2021
location.
Hong Kong
Marketing Intern, Sweet Fashion House
about.
Sweet Fashion House was a high-end chocolatier and confectionery brand, based in Hong Kong, with branches in premium locations such as K11 and Landmark.
I supported brand growth across social media, website analytics, visual content, and influencer outreach. I mapped the consumer journey and made SMM recommendations to increase conversions.
challenge.
The brand needed stronger digital consistency and better engagement on social media. At the same time, it was a priority to maintain premium visual standards.
result.
Contributed to social and web initiatives that increased follower count by 12% in six months.
Built KOL database, oversaw targeted KOL communication, organised collaborations, leading to increased product visibility online.
Supported visual identity work through product shoots and improved communication and SEO targeting.
Led the development and launch of a new website and created the pitch deck that successfully secured two major investors.
