before
INTERVENTION
after
The Client.
De La Valley was Hong Kong’s premier purveyor of high-end meats, poultry, and gourmet products, backed by over 25 years of expertise in the global meat trading sector.
The Challenge.
The team needed stronger campaign performance and clearer visibility into what activities were driving retention, conversion, and weekly revenue outcomes.
The Solution.
I stepped in to provide a hybrid strategy encompassing website operations, marketing analytics, and customer experience design. The intervention focused on:
Customer Journey Mapping: Conducted a comprehensive audit of digital touchpoints
KPI-Driven Campaign Management: Shifted the marketing focus toward performance metrics. By analyzing weekly and monthly KPIs, I fine-tuned communication and targeting strategies to ensure marketing spend was tied to conversion. Created dashboards to improve transparency and alignment within the team.
Search & Visibility Optimization: Implemented SEO enhancements to increase brand authority in the "luxury gourmet" search space, ensuring high-intent customers could find the platform organically.
Omni-channel Operations: Managed the delicate balance between website management, content creation, and high-touch customer service to ensure a consistent brand voice across all interactions.
The Impact.
