role.
Marketing Executive
company.
De La Valley
period.
Jun 2022 – Aug 2022
location.
Hong Kong
Marketing Executive, De La Valley
about.
I managed digital marketing and website operations for a premium gourmet goods business, with a focus on conversion and customer journey improvement.
challenge.
The team needed stronger campaign performance and clearer visibility into what activities were driving retention, conversion, and weekly revenue outcomes.
result.
I conducted market and product research, improved customer journey touchpoints, and optimized campaign execution using KPI analysis. Digital initiatives contributed meaningfully to weekly sales and conversion growth.
