role.
Marketing Executive
company.
De La Valley
period.
Jun 2022 – Aug 2022
location.
Hong Kong
Marketing Executive, De La Valley
about.
De La Valley is a premium meat, poultry, seafood and gourmet product vendor, in Hong Kong, with over 25 years of experience in the meat trading sector.
I took an a hybrid role as website operations manager, customer service representative and a marketing specialist.
challenge.
The team needed stronger campaign performance and clearer visibility into what activities were driving retention, conversion, and weekly revenue outcomes.
result.
I conducted market and product research, improved customer journey touchpoints.
I managed website operations, oversaw sales and acted as customer service representative. Additionally I optimised SEO, increasing digital visibility of the brand. Fine-tuned communication language and campaign execution using weekly & monthly KPI analysis.
I coordinated digital marketing, including campaign planning, content creation and correct campaign targeting, with a focus on conversion.
Newly redesigned customer journeys and regular digital campaigns generated 20% of weekly sales.
